Our History
WHO WOULD HAVE THOUGHT THAT THE BREAKFAST REVOLUTION WOULD START IN A LITTLE TOWN CALLED BIGGLESWADE?
A lot’s happened along the way – a driving fine here, a fire there – but a little roughness round the edges is a beautiful thing.
Holme Mills valued at 47 shillings in the Domesday Book.
The aptly named Holme Mills, the home of Jordans cereals, was bought at auction by the Jordans family.
Bill Jordan starts touring as drummer in rock & blues band which takes him to the USA where he came face to face with the deliciously oaty cereal, Granola.
Bill brought back some of the fabulous granola and along with his brother David, they set about on a mission to convert Britain to whole grain granola goodness.
The Jordans' 'Crunchy G' granola was born and the recipe continues to this day – as our Crunchy Oat Granola.
Our lovely Muesli launches, packed full of whole grain cereals, juicy fruit, and a handful of nuts.
Bill co-founded The Conservation Grade farming scheme, designed to ensure a reliable supply of nature-friendly cereals.
Country Crisp hit the shelves - perfectly-baked morish oat clusters blended with fruit and nuts.
Real Strawberry Country Crisp breakfast cereal becomes one of the biggest brands in the French cereals market.
The beautiful Pensthorpe Nature Reserve was bought by Bill Jordan. As one of Norfolk's leading attractions, it's a brilliant day out.
We were a founding partner of the Princes Countryside Fund, helping ensure a sustainable future for Britain's rural areas.
Proud of our Good Food Commitment, we asked you to pledge 10% of your outside space as a wildlife-friendly home. From a huge gardens to a small patio or a few hanging baskets – every little helped.
Jordans Historic Mill visitor centre opened its doors to you, celebrating Bedfordshire's role in food production - why not pop down for a visit where you can take a tour around the mill, and then relax overlooking the beautiful gardens whilst trying out their delicious locally sourced food.
Our cereals hit the shores of Australia and proved to be a great success.
We showcased our first ever show garden at RHS Hampton Court in collaboration with our garden designer Selina Botham, proudly winning Silver & the People's Choice award.
...not a lab, to introduce Lighter Granola to the family. It's the lighter way, done right.
We are so proud of The Jordans Farm Partnership, read on to find out how farming is changing thanks to this fantastic scheme...