Understanding Food Labels

Understanding a Nutrition Label

At Jordans, we work hard to make sure you have all the information you need about our products before you buy them.

At the moment, some of the rules about food labelling are changing but here we have tried to cut out the gobbledigook and make the information as easy to understand as possible. If you’re asking yourself questions like “How much cereal should I eat?” or “What is a portion size?”, we have put together a few hints and tips…

Nutrition information

The labels on the front and back of our products tell you all the nutritional information you need to know.

The label on the front tells you:

The amount of energy (in kJ and Cal), fat, saturates, sugars and salt (in grams) that each portion of the food product provides.

The percentage of energy and nutrients that one portion of the food product provides in relation to the Reference Intake (previously Guideline Daily Amount or GDA).

The label on the back tells you:

Nutritional information on energy, fat, saturates, monounsaturates, polyunsaturates, carbohydrate, sugars, fibre, protein and salt. The nutritional values are declared as per 100g so that it’s easy to compare them with other food products.

The nutritional values are also declared per portion, so you can see how much nutrition you are consuming in one go. Of course, this information is based on a typical bowl size.


Those of you with allergies should always check the ingredient declaration on the labels on your food. All the ingredients used to make the product, whether it is an allergen or not, are declared within this list.

We’ve tried to make it easier for you to spot allergens by highlighting them in some way (for example in bold, underlined or written in upper case).

To make sure you have all the info, we also list the allergens used at our bakeries under the heading of ‘may also contain’. Whilst we do everything we can to make sure these allergens remain separate, we want to make you aware that they’re used at the same bakery.